Retention

• Your ad dashboard shows you results, not answers

  15/10/2026

  Remember the made-up app we wrapped up the first article in this series with? It had 20,000 daily active users, generated 100,000 ad requests a day and, after making its way through the whole funnel, earned €184 a day from ads.

• Which monetization model actually fits your app?

  15/09/2026

  Picture a user opening three different apps in the same afternoon: a casual game to kill time in a waiting room, a weather app to check if it’s about to rain, and a professional tool they use every day for work.

• It's not the app. It's the ecosystem.

  01/03/2026

  Alright. We’ve already established that building a product is far more than writing code — there’s marketing, strategy, design, communication. You’ve internalized that. You’re working on it.