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• Users don't hate ads, they hate bad experiences

  01/10/2026

  Think back to the last time an app made you sigh because of an ad. Chances are it wasn’t the mere presence of advertising—most people take that for granted in a free app—but what the ad did to whatever you were in the middle of: the button that jumped just as you went to tap it, the full-screen ad that popped up when you came back from copying a code, the video that promised a reward that never showed up.

• Which monetization model actually fits your app?

  15/09/2026

  Picture a user opening three different apps in the same afternoon: a casual game to kill time in a waiting room, a weather app to check if it’s about to rain, and a professional tool they use every day for work.