Product Management

• It's not the app. It's the ecosystem.

  01/03/2026

  Alright. We’ve already established that building a product is far more than writing code — there’s marketing, strategy, design, communication. You’ve internalized that. You’re working on it.

• In product, there's no such thing as an innocent change

  02/01/2026

  Have you ever made a change that seemed completely harmless… only to discover later that it created confusion where you least expected it? This article isn’t about a technical bug or an architecture failure.

• The relativity of feature relevance

  15/07/2025

  What’s urgent isn’t always important, what’s important is almost never permanent. When starting a software project, everything seems crucial. We overvalue our ideas and the team’s capacity; we want to take every concept we imagine to production.