Indie Hacking

  • A software update is also a business decision

    01/08/2026

    A few weeks ago I shipped a new update for WorkIO . From the outside it looked like any other update: new screens, a widget, fewer bugs, some design polish.

  • It's not the app. It's the ecosystem.

    01/03/2026

    Alright. We’ve already established that building a product is far more than writing code — there’s marketing, strategy, design, communication. You’ve internalized that. You’re working on it.

  • In product, there's no such thing as an innocent change

    02/01/2026

    Have you ever made a change that seemed completely harmless… only to discover later that it created confusion where you least expected it? This article isn’t about a technical bug or an architecture failure.