Decision Making

• A software update is also a business decision

  01/08/2026

  A few weeks ago I shipped a new update for WorkIO. From the outside it looked like any other update: new screens, a widget, fewer bugs, some design polish.

• The relativity of feature relevance

  15/07/2025

  What’s urgent isn’t always important, what’s important is almost never permanent. When starting a software project, everything seems crucial. We overvalue our ideas and the team’s capacity; we want to take every concept we imagine to production.